The Grove-based outfit made a shock announcement on Friday that its deal with ROKiT, which had been due to run until the end of 2023, had been canceled with immediate effect.
Speaking to selected media, deputy team principal Claire Williams declined to elaborate on the reasons for the split but it was clear it was not related to any contractual breach by her outfit.
Since the team joined forces with ROKiT at the start of last season, it switched away to a new cyan blue and white livery, which was further tweaked for this year.
However, with the ROKiT deal ending, Williams has suggested a new color scheme will be used once racing gets underway again.
“F1 has put a marker in the sand for the sixth of July. We will unveil our new livery before we hit the race track.”
While the end of the ROKiT partnership is not ideal for the team in the short term, Williams said she was optimistic that the outfit could find a replacement title sponsor at some point.
She believed that a recent tie-up with sports and entertainment agency 1920 Worldwide to help in the development of the team’s commercial program as being key to it moving forward.
“We very much feel that we look after our partners in a fantastic way,” she said. “There’s been plenty of evidence of that over the years, with many of Williams’ partners remaining with the team in the long term.
“We have also just put in place, over the past three months, a whole new process around our commercial proposition.
“We’re working with a new agency, and we’re very much redeveloping the way in which we go and take Williams to market, and we have huge confidence in that.
“Williams has always done a good job of attracting new partners into our sport, into our team and I believe and have every confidence that we will continue to do so. This is a great brand. It is a great team. And we’re on a very exciting journey.