The film will be released on Amazon Prime Video as the makers decided to have it released at any cost. The movie stars Amitabh Bachchan and Ayushmann Khurrana in the lead roles.
Shoojit Sircar hinted a couple of weeks ago that the movie Gulabo Sitabo will be released on a digital platform due to the lockdown and coronavirus crisis.
If the lockdown is not lifted, Mr. Shoojit said, he would decide on the digital release. The final decision has been made and Gulabo Sitabo will be premiering digitally on Amazon Prime.
The announcement came with a new poster that featured Amitabh Bachchan and Ayushmann Khurrana. The Big B is in a new avatar and the poster seemed cute.
The film tagline ‘Ek priceless Jodi’ has won hearts. Mr. Bachchan shared a poster with the caption ‘Ek izzatdaar janaab air uske anokhe kirayedar ki kahaani’.
Gulabo Sitabo premieres June 12 only on @PrimeVideoIN! #GiboSiboOnPrime #WorldPremiereOnPrime @ayushmannk @shoojitsircar @ronnie.lahiri #SheelKumar @juhic3 @filmsrisingsun @kinoworksllp”
Gulabo Sitabo is the first Bollywood film to hit on a digital platform than a theatrical release as the reports have been making the rounds for quite some time.
Meanwhile, talking about Sircar’s statement, he had told Mumbai Mirror, “As a filmmaker, I’d want to see my film open in the theatres, but the situation today is unlike anything anyone had ever experienced. So, I’m open to a digital release if need be, but we will decide after May 3.”
The film marks the first outing of Amitabh Bachchan and Ayushmann Khurrana. Moreover, Shoojit is directing both the actors after Piku and Vicky Donor respectively.